Over the last 12 months, Matrix Marketing has removed 15 000 non-active businesses from our databases.
Identifying the Problem
Businesses in South Africa are under pressure and a rapidly changing landscape means having access to accurate and up-to-date data and business intelligence tools is more important than ever before.
In an effort to address this need, Matrix Marketing undertook a massive project to update over 40 000 records on our prospector base. During the process, we established that around 15 000 businesses could not be contacted because they had ceased training and their records had been removed.
Creating the Solution
To counteract this loss, Matrix Marketing added information on >16 500 business records not previously held on our databases.
Our goal in 2019 is to continue to aggressively identify new businesses and to add them to our databases.
What does this mean for sales professionals? Access to sources of up-to-date business information.
The time and opportunity losses due to working with out-dated and inaccurate data could be devastating for your business. However, our commitment to data growth and maintenance will keep you ahead of the curve.
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