Matrix Marketing

Month: Nov 2020

Setting Tangible, Achievable Family-Specific Goals

Last week I sat with one of our sales execs and in simple conversation, asked him if he had a goal list? He said he knows what he wants but doesn’t have it documented anywhere. So many times I hear people say they have goals, aspirations of bigger and better, needs for more and more …

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The buyer’s journey is fundamentally changing

For the seller, it is all about stimulating inbound leads. Remembering that Inbound Marketing leads are like gold but they must be the right target market to qualify. How your salespeople handled these leads is also extremely important. Remember we are now living in Era 3 selling. Era 1 The age of “spray and pray” …

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BANTing and why it’s good for any salesperson.

And before you ask, this type of BANTing is very different from the dietary type.  In fact, the more you follow these BANTing rules, the heavier your bank balance will tend to get. I love being in the field with my sales team, and the old question of “do you think we have a sale”, …

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Professional salespeople must practice like all professionals

Bring practise to the game of sales. Training in companies is usually divided into two areas: 1 Selling Skills 2 Product Knowledge I believe there is a third and by far the most important and that is Personal Skills. What do I mean by this, you can have all the Selling Skills and Product Knowledge, …

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