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By Andrew Haynes 12 Mar, 2024
The Information Regulator recently announced that they have issued an Enforcement Notice regarding improper electronic marketing. This being an important provision of the regulations regarding direct marketing contained in the Protection of Information Act. The case is straightforward. Businesses may only send out one communication, via electronic means (email, SMS or similar messaging service or pre-recorded auto-messaging.) The primary purpose of that communication is to request OPT-IN. If you get No Reply you may not follow up! With email marketing already experiencing response rates below 3% this is no longer an effective lead-generating method. Matrix Marketing has your back! Our groundbreaking Leads as a Service solution, LeadFinder does the work for you. Using a social media network we invite your targeted audience to connect with you. A positive response of between 30 – 40% is the demonstrable response rate. A positive response is also an indication that they have OPTED-IN . We then develop a sequence of communication to look to qualify a buying interest. When the target expresses an interest, we send you the lead. Let Matrix Marketing expand your lead-generation reach and keep you on the right side of the Regulator.
By Thando 05 Mar, 2024
Matrix Marketing is all about connecting our customers with PROSPECTS which they can then convert into their next best customer. Our focus is to introduce our users with the people who will make a buying decision. Our traditional approach was to assist sales people to identify and then call potential customers. This is now rapidly evolving to or our latest, ground-breaking, automated LeadFinder service. The motivation for this evolutionary and revolutionary step is simple. We do it for you! What are we doing for you? Placing qualified Leads in your hands! The concept of Leads as a Service has been born. Leads as a Service is a suite of lead-generation services provided by a lead generation expert who specialises in executing sales and marketing initiatives that generate new, high-quality leads. And Leads as a Service is a sales team’s dream – providing you with an opportunity to connect with senior prospects who have a need for your solution. You pay a minimal, annual, up-front, set-up fee and thereafter you only pay R 295 (ex VAT) when we deliver you a qualified lead. Contact us for a free 30 minute, ZOOM consultation and we’ll take you through our Leads as a Service offering. For more information on understanding your team’s success formula, contact Matrix Marketing . Follow us on LinkedIn @MartixMarketingSA.
By cindy 22 Dec, 2023
Talent, Effort and Performance Staying Practical What are Sales Metrics? Simply put, the measure of activity, effort, and skill that will determine a successful and predictable outcome. So much has been published on these topics that it makes sense to not introduce new theories or just rehash existing ones. However there are some models that just make sense and it is to these we now point to assist the sales professional to understand the link between TALENT, EFFORT, AND PERFORMANCE. TALENT is an incredibly important ingredient in the quest for success. Any sportsman or musician will quickly agree that TALENT forms the backbone of their accomplishments. A lack of TALENT will immediately place the participant at a prejudicial disadvantage over their competitors. TALENT is composed of the following: 1. Natural or inherent ability Without inherent ability, it’s unlikely that an individual will achieve anything remarkable in a chosen pursuit. For example, if you’re tone-deaf, a singing teacher will have their hands and ears full trying to teach you to keep a tune. You can practice 3X more than a more musically inclined person but it’s still unlikely that you’ll achieve a grade, let alone fame. OK, so I got the music gene in my family handouts but I didn’t get the hand-eye co-ordination one. Although I’d love to run onto Ellis Park’s field in a #10 green and gold, the closest I would get to an Ellis Park debut would be to perform Nkosi Sikele iAfrica at the start of an international test. And 2. Skills – learned, developed and practised to a fine art form. If there is a modicum of inherent ability, practice and development can take this and multiply its effect many fold. The common wisdom is to practice anything 10 000 times and you will become accomplished. All recognised sportsmen and musicians attest that this is also a critical ingredient to their success. This is where the magic in the marriage lies. Combine the two elements and you unleash a synergy effect where the result is far greater than the sum of the parts. Notwithstanding, TALENT must still be accompanied by further EFFORT. The EFFORT concentrated in the 80-minute rugby game or during the 90 minutes of a live performance on stage elevates the participant into the stratosphere, or the lack of it relegates them to a mere mention during the reviews. Athletes invest millions in their coaching, training, equipment, and gear to enhance their efforts Likewise, musicians invest in their training, coaching, stage, and sound reproduction equipment. What about SALES PROFESSIONALS? Investing in sales methodology and training is required, as are productivity tools that are designed to make salespeople more efficient and effective. Visit Matrix Marketing’s YouTube channel to understand the dynamics involved in improving these metrics and how it affects your sales results. Drive your performance into the black! For more information on understanding your team’s success formula, contact Matrix Marketing or visit our website. Follow us on LinkedIn. Many stars fail to impress on delivery
By cindy 22 Dec, 2023
In a previous blog, we spoke about the key ingredient of DISCIPLINE to achieve success in meeting an established goal. As a practical example, I looked at a life experience to see if there were parallels to developing consistency in sales metrics and work ethic. I was reminded of a much earlier age when I first signed up for a gym contract. The motivated gym owner showed me around the facilities and the equipment and made sure that I understood the basics of how to use everything. Next came the demonstration of how to perform the various exercises. Finally, I was handed a card with a programme that was developed for first-time gym-goers. After the mandatory 12 weeks on programme #1, I was graduated to programme #2! One thing, however, stood out; the fundamentals of the programme were really the same. There were about 3 exercises for each muscle group, a number of sets needed to be performed for each exercise and the number of repetitions of the exercise were to be performed for each set. Weight was also specified. So the formula was established. SETS, REPS, WEIGHT, TIME. Results would be demonstrated in terms of measurements in size, strength and endurance. Unfortunately, I never really graduated beyond programme #3. The opinions of friends and acquaintances soon mixed up the DISCIPLINE of the programme. This, together with less commitment and tenacity meant that other priorities took over and messed with the results! I recently saw a significant parallel in explaining the benefits of following a programme based activity metric to sales success. You don’t always enjoy the immediate evidence of visible results when you follow a gym programme, but consistency in your approach will build you to a progressive realisation of your goals. Set your financial goals and take note of your company-enforced targets. Establish a programme of activity that will determine you reach those goals within the required timeframe. To do this must be able to establish your important measurements such as average sales value, time to close, opportunity to close ratio and calls to lead ratio. Set activity goals based on these criteria, such as how many appointments you need to build enough opportunities and how many calls per week you need to make to have enough appointments etc. You will not see immediate results but with consistency over time, you will build a fundamental discipline that will drive you to success. https://www.linkedin.com/posts/andrewhaynesza_a-fun-video-we-made-to-make-the-point-that-activity-6722742958044524544-zWyN Dig deep, and go for it! For more information on understanding your team’s success formula, contact Matrix Marketing or visit our website. Visit Matrix Marketing’s YouTube channel to understand the dynamics involved in improving these metrics and how it affects your sales results. Follow us on LinkedIn and Facebook
By cindy 22 Dec, 2023
Here are some stats based on our own case study CASE STUDY 1 Our first campaign: The campaign below was our first campaign that we ran from last year September to mid-December. Total invites sent – 2499 invites Total accepted invites – approximately 45% (1120 contacts) Total conversations started – approximately 21% (538 Sales Directors) Total number of positive responses – approximately 70.6% (380 contacts) Number of leads generated – approximately 23% (88 leads) In summary, you can see the software viewed 2 499 profiles, 1120 accepted our connection request (45 % acceptance rate) and 538 Sales Directors responded to our messages which is a 21 % response rate. Out of the 538 responses, 380 messages were positive responses.
By cindy 22 Dec, 2023
The new POPIA legislation has caused sales and marketing people to take a long hard look at whether their company has satisfied the POPIA compliance requirements. Gone are the days where we can pump out sales and marketing communications without first getting permission from the customer to do so. Matrix Marketing can help you comply: As an accessory to our current software, you can now manage your POPI compliance seamlessly from our simple to use MM Online service. We have been preparing for this day for several years now and, with our purpose built POPIFix software, we can guide you and your company through the compliance requirements and assist you in developing and growing your marketing opt-in contacts.
By cindy 22 Dec, 2023
Founded in 1988 Matrix Marketing was founded around a dining room table by Steve Trehair and two other smart gents who had a dream, a vision and a plan. 30+ Employees Our clan is mixed, passionate and driven. Some won’t leave; who would after being with the company for more than 25 years. Thousands of Users Thousands of clever, creative professionals in marketing and sales and pretty much any one in B2B who has a product/service to offer rely on our data and software to meet their targets and get to know their new customers. Product Explosion In the last 33 years, Matrix Marketing has grown both our user base and company size. The future is bright and we will continue to grow and provide great products! Law Abiding POPIA is our friend. We are POPIA compliant according to the 2 entities who completed our POPI compliant audits. Major industry sectors Matrix Marketing covers in excess of 550 Lines of Business / Industry types which have been classified into 21 Major Sectors (see iTAM Industry sector analysis). Data slicing & dicing Sort, slice/dice, and manipulate the data over 121 ways. You know what you’re looking for, we will make it happen. You’re a little “Upstairs” You only want to deal with the big companies. All JSE listed companies are available. Proven success Yield significant response rates and start conversations using the best B2B online platform and data, coupled with your creative content and the right target market. Updates Approximately 3500 calls are made each month to keep data fresh and accurate. All our records are date stamped. We Care Happy customers make us smile. We share our happiness with the Smile Foundation and contribute towards 6 life changing operations per year. Contact universe View 70 000 odd Companies researched within the last 24 months and 150 000 plus executives, owners and shareholders. Talk to these executives considered to be responsible for a significant portion of South Africa’s GDP. Direct Marketing Association of South Africa Members We’ve got some connections… My Mobile Business Intelligence App – MyMoBi Get your sales people prospecting on their phone! Brands/Products Matrix Marketing’s product tree holds MM Online Business Directory , SA Buyers Guide, iTAM , Matrix Connections and POPIFix. We’re an interesting bunch, with a passion to help sales people and sales teams reach their targets and prospect with confidence. We have so much more to share with you. Get in touch and let’s chat. 011 886 0494 info@matrixmarketing.co.za www.matrixmarketing.co.za The Matrix Marketing Team
By cindy 01 Dec, 2023
We create solutions for sales people and companies to achieve sales success, be self-sustaining and secure.

Why people believe in us

“I strongly recommend Matrix Marketing and their professional team, and guarantee if you adopt them as a partner in your business, you will reap the just rewards. Matrix Marketing also back their product and give you the support you need. You are more than welcome to contact me and discuss any aspect of my recommendation."

Gavin Aboud, Business Development Specialist

“Training was very informative and insightful. The trainers delivered the content in a simple & understandable manner. Great session & excitement created! Professional, Awesome, Helpful – WELL DONE! Superb! Very professional and everyone is motivated to get more sales”

Abu Karim, Tamsin & Sugen         B H B W

“I myself do prospecting on Matrix, give info through Sales Cadets for follow up and phoning purposes. We also use the program for guidance on Fleet size, Contact details and physical address when needed. The information available on Matrix is very useful.” 

Johan Hendrikandries Cloete Dealer Principal TATA Nelspruit

“I would like to take this opportunity to thank Reagan Simons for the great service that he is providing to us here at Media Works. The prospecting tool that he introduced to us is very easy and helpful in navigating our target market. Great service Reagan. Well done”

Feroza Adams – Sales Support Control | Media Works 

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