POPIFix to the rescue! The new POPIA legislation has caused sales and marketing people to take a long hard look at whether their company has satisfied the POPIA compliance requirements. Gone are the days where we can pump out sales and marketing communications without first getting permission from the customer to do so. Matrix Marketing …
Here are some stats based on our own case study Here are some stats based on our own case study CASE STUDY 1 Our first campaign: The campaign below was our first campaign that we ran from last year September to mid-December. Total invites sent …
In a previous blog, we spoke about the key ingredient of DISCIPLINE to achieve success in meeting an established goal. As a practical example, I looked at a life experience to see if there were parallels to developing consistency in sales metrics and work ethic. I was reminded of a much earlier age when I …
Next came the demonstration of how to perform the various exercises. Finally, I was handed a card with a programme that was developed for first-time gym-goers. After the mandatory 12 weeks on programme #1, I was graduated to programme #2! One thing, however, stood out; the fundamentals of the programme were really the same. There …
Talent, Effort and Performance Staying Practical What are Sales Metrics? Simply put, the measure of activity, effort, and skill that will determine a successful and predictable outcome. So much has been published on these topics that it makes sense to not introduce new theories or just rehash existing ones. However there are some models that just make sense and …
Last week I sat with one of our sales execs and in simple conversation, asked him if he had a goal list? He said he knows what he wants but doesn’t have it documented anywhere. So many times I hear people say they have goals, aspirations of bigger and better, needs for more and more …
Setting Tangible, Achievable Family-Specific Goals Read More »
For the seller, it is all about stimulating inbound leads. Remembering that Inbound Marketing leads are like gold but they must be the right target market to qualify. How your salespeople handled these leads is also extremely important. Remember we are now living in Era 3 selling. Era 1 The age of “spray and pray” …
And before you ask, this type of BANTing is very different from the dietary type. In fact, the more you follow these BANTing rules, the heavier your bank balance will tend to get. I love being in the field with my sales team, and the old question of “do you think we have a sale”, …
We are scheduled to add about 15,000 birthdates this month to the already 30,000 we have.
Life has become a balancing act and if your company has no sales it may all come tumbling down. The whole world is experiencing a first-ever global threat from the COVID-19, or more commonly called Corona Virus. The impact may be slight or devastating we are yet to find out. What we do know is …
