Matrix Marketing

Prospecting

Professional salespeople must practice like all professionals

Bring practise to the game of sales. Training in companies is usually divided into two areas: 1 Selling Skills 2 Product Knowledge I believe there is a third and by far the most important and that is Personal Skills. What do I mean by this, you can have all the Selling Skills and Product Knowledge, …

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Internet activity every minute in 2020

One of my staff brought the following article to my attention this week. What Happens on the Internet Every Minute (2020 Version) [Infographic] AUTHOR Andrew Hutchinson@adhutchinson PUBLISHED Aug. 11, 2020 It’s amazing to consider the breadth of activity that now happens online – especially in 2020, as the COVID-19 pandemic has forced more of us …

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Do what you hate first….. it’s like eating your Veggies first!

I used to wonder why my son ate his broccoli and Brussel sprouts first and left his steak or chicken till last. Why didn’t he just fill up on the good stuff first, enjoy his meal and leave what he didn’t want?  Yes, as parents we teach our children that vegetables are important, I mean, …

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It’s about who knows you…

Did you know? “Business is not about who you know, it’s who knows you!” (David Avrin) Selling is about continuously building a target market and developing relationships with the right people in the right businesses to uncover sales opportunities. We have added a LinkedIn® button to each executive on our file. What does this mean and …

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