I later established that this phrase was shamelessly plagiarised from Benjamin Franklin which history has taught us flew kites during thunderstorms to find out more about electric current. As he lived to tell his tales and to become emblazoned on the $100 banknote, it looks like he practised what he preached.
Success in Sales is dependent on this universal truth as well.
Preparing for the day’s activities in advance will ensure better results. Whether you are measuring call-to-appointment conversion ratios, time-to-close ratios or ability to advance through the sales cycle. Preparation will lead to productivity improvement.
Productivity is a measure of effectiveness and efficiency. And results are dependent on both qualitative and quantitative improvement.
The better you prepare for a result the higher your chance of meeting or exceeding your goal.
As another notable raconteur postulated….