Promise set the tone
Picture, tell the best story, use emotion to convince, and logic to justify.
Proof, show me don’t tell me
Pitch, don’t overwhelm with options, have one call to action.
6 psychological tricks to make people like you.
Mirror and Match
Ask a few questions to find a feeling of something in common.
Influence the subconscious, people like people who are like themselves or are like they would like to be.
People don’t like people who are not like them.
Going to work with positive energy is part of the job description.
Have a sense of humour.
Just a small percent of your energy should be focussed on humour.
Vulnerability is not weakness it is about dealing with uncertainty, risk and public exposure.