The Power of Information.
1989 was the year the World Wide Web was first conceived of in Switzerland by Tim Berners-Lee. It was also the year in which Matrix Marketing was founded. Selling was a lot different back then and much has changed, thanks to the Internet.
To survive in the modern business world, it’s not enough to make sales. Customers must be obtained at the lowest possible cost and retained for as long as possible. Where selling was once about persuading and convincing, today salespeople have to really understand who their customers are and help them achieve their objectives. But to be genuinely customer focused, you need the right information. Here’s where Matrix Marketing comes in. The quickest way to increase sales at the least cost.
Your profits depend on your sales team’s ability to uncover prospects and convince people that your products and services are necessary. But to be an effective sales person in today’s market, you have to know who to talk to, in which companies.
Matrix Marketing’s sales prospecting system, built over a period of more than two decades, will confidently guide you to approach the right people in the right companies, providing telephone, fax and email information so that you can initiate contact. What our customers have found is that asking for the tight person by name usually gets you straight through. That’s the power of information. Updates are regularly provided, ensuring that you have access to the very latest research.
By using targeted leads from Matrix Marketing’s databases, it’s possible to increase the closure rates of your sales force dramatically. The industry average for closures from unqualified leads is between 3% and 5% on average. By contrast, we are confident we can double your success rates.
Tell us the type of customer you want and we'll provide you with leads matched to your profile in our databases. Alternatively, if you have a specific customer profile which you would like to grow, tell us and we’ll supply a list of matching companies from our databases.
Research and Analysis
If you’re keen to find out more about your customers — so that you can use that information to grow your understanding of their business — we can help with that too, through our research and customer base analysis solutions.